Tag Archives: social media

Shop for the Holidays While Building Dreams

24 Oct

Look who will be at EWI’s 1st Annual Holiday Gift Marketplace!

The marketplace is a unique shopping experience for holiday gifts and  a crowd-sourcing platform for engaging customers in providing ideas, connections and services that support local businesses.

Sunday, November 24th
The Whittemore House
1526 New Hampshire Avenue, NW
Washington DC 20036
(near Dupont Circle)

Aida Mady
Cooking and Beyond

Screen shot 2013-10-23 at 4.47.49 PMMeet Aida, a baker since childhood who has turned the baking skills learned

Screen shot 2013-10-23 at 4.52.02 PMfrom her mother while growing up in Egypt to create Cooking and Beyond. Aida is excited to share her delectable treats, but she needs a little help with effectively launching her business.  Do you know of an affordable commercial kitchen? Are you a social media guru? Could you be a marketing maven?  Then come to EWI’s 1st annual holiday gift marketplace to meet Aida, purchase her goodies and offer your expertise all in the name of empowering women!

Elizabeth Coker
Ma Lizzie’s Cakes and Catering

Screen shot 2013-10-23 at 5.22.36 PMElizabeth’s compassion led her to bake with the health of others in mind. Saddened by a child having to Screen shot 2013-10-23 at 5.01.21 PMcelebrate his birthday with a loaf of bread instead of a cake, Elizabeth set in motion Ma Lizzie’s, a catering company that delivers delicious baked gluten free cakes and pastries. Let’s help Elizabeth continue to help others by using your business savvy to partner her with larger companies. She could also use some legal expertise for contracts. A small business real estate pro could assist her in finding a store front.  If you or someone you know could help Elizabeth, then EWI’s 1st annual holiday gift marketplace is the place to indulge your sweet tooth and make a difference in a woman’s life.

Paulette Mpouma
The Africa Memory Game

Screen shot 2013-10-02 at 11.34.31 AM Paulette can appreciate Africa’s rich history and she knew that others would too if it was presented to them in a fun, creative way!  Paulette put her love of Africa and her ingenuity to use to create the Africa Memory Game.  Her entrepreneurial spirit has propelled her into the international market, but she could use some help from experienced entrepreneurs to keep the momentum going.   We all know the importance of Screen shot 2013-10-23 at 4.56.46 PMmarketing and distribution of a product.  Or making the right contacts within the media can breathe life into an entrepreneur’s dream.  Better yet, social media is where innovative conversations begin.  Use your entrepreneurial expertise to further Paulette’s business dreams at EWI’s 1st annual holiday gift marketplace.

Free Admission

Let us know you’ll be there and RSVP NOW!

Written by Veronica Hughes, a freelance writer with a passion for global women’s issues and social justice. You can learn more about her over at her blog, Lifestyle and Thoughts


Bits + Pieces

15 Feb

b +p

1. Perri, EWI’s Outreach Coordinator, and Mariana, EWI’s graphic design volunteer, attended Language ETC’s Community Services Fair in DC on Tuesday

2. On Thursday, Perri and Mary, EWI’s Program Manager, had a great social media planning meeting at Cosi in Virginia Square!

3. This week EWI graduate and volunteer, Velma Crawford, was interviewed on Mining the Heart radio show on XM radio.

4. EWI graduates Aida and Lizzie came to our office (just in time for some surprise VDay chocolate covered strawberries!) in preparation for the Micro-Business Lending Conference in Richmond on February 25th and 26th. The two fantastic food entrepreneurs will be part of the “Meet the Micros” segment of the conference. Marga will introduce the women entrepreuners and discuss the role that technical assistance plays in the development of micro enterprises. She will moderate a discussion with the women about their work, needs, and their business goals for the future.

5. Development Associate, Alexandra, met Supreme Court Justice Sonia Sotomayor while out and about in DC! So exciting!

6. We celebrated Valentine’s Day with lots of roses, chocolates, heart shaped brownies, and a lovely Lebanese lunch! We hope you all had a great day celebrating loved ones, too! 🙂

Happy weekend, everyone! Don’t forget to check back on Monday for a Mondays With Marga post and a new Coach’s Corner!

EWI welcomes Jeremy!

14 Sep

Jeremy Brandt-Vorel, Social Media and Community Outreach Intern

As our organization grows, so too does our staff.  That’s why all this week we will be highlighting a new member of our team.  Today, we would like to welcome our new Intern of Social Media and Community Outreach, Jeremy Brandt-Vorel.

Jeremy is serving as the Social Media and Outreach intern for Fall 2012.  Jeremy is a recent graduate from Christopher Newport University with a B.A. in Communications, as well as minors in Studio Art and Spanish.  Having close family ties overseas, and frequent opportunities to travel abroad; an organization that serves an international cliental is of particular interest to Jeremy.  He hopes to be able to more fully appreciate the tribulations of his own immigrant relatives, as he helps refugees and immigrants in his local community.  With academic concentrations in Communications and Art, Jeremy hopes to be an integral part of the EWI team. Outside of the office, Jeremy enjoys boardsports, fishing, and film.

As the Social Media and Outreach Intern, Jeremy will work hand in hand with the EWI team to better promote the organization through online media.  Jeremy hopes to help create a greater online presence, so that more people in the community can benefit from the work of EWI.

EWI’s Social Media Intern looks back on a not-so-average internship!

15 Aug

Photo by Ernesto Rivera

My friends and I have all heard the horror stories passed down from intern to intern of hours spent at the photocopy machine, the impossible-to-please supervisor and the endless list of mindless tasks (“If you could change the font of all these documents from Arial to Times New Roman that would be great, thanks.”)

If those stories represent the stereotypical internship, I can say with confidence – and a lot of relief – that the time I spent with Empowered Woman International was everything the typical internship is not. Since the beginning of December when I first started working as an intern, I’ve tried my hand at so many different projects and processes within the organization. From grant research to data organization to building furniture (we got a crash course on IKEA construction in June), there is no lack of variety in the tasks I was assigned to, and I was always encouraged to take the initiative if I saw an opportunity to start something on my own.

One project that I would have never imagined spearheading was the coordination and scheduling of EWI’s social media. In fact, if you had asked me in November if I felt comfortable publishing a blog post I would have given you a blank stare or redirected you immediately to someone a little (OK, a lot) more tech-savvy. Little by little, I was introduced to WordPress, Pinterest, Razoo, Flickr and all of the other web platforms we use to keep the organization running and spread the word about what EWI does, and now I feel 100% (you guessed it) empowered!

EWI’s social media strategy is still in the works and I can’t wait to see what the next intern will bring to the table! As for me, I have one more semester of school left, but when the time comes I can enter the workforce with a clear idea of what I’m good at, what I enjoy doing and how these skills will benefit a potential employer. Professional life aside, I feel as though I’ve really grown as a person after working with such an energetic, creative team and talking with so many talented artists! All my thanks for such an awesome opportunity!

– Liz, Social Media Intern, Summer 2012

Learn more and apply for internships here.

What We’re Reading

7 Aug

“How to Prospect Using Linkedin”

You’ve made your Linkedin profile, you’ve uploaded your resume and you’ve found most of your professional contacts on Linkedin….so when does the career advancement start?

Similarly to other social media sites, it’s very easy to let your Linkedin profile slip into a state of stagnation, especially if you don’t feel like you’re making the professional headway promised by the cheery, smiling users featured on the homepage.

Fortunately for us, people like Katie Wagner have figured out how to navigate the 150+ million members on Linkedin and are more than happy to share their online networking strategy with the rest of us social media mortals. Her article, titled “How to Prospect Using Linkedin,” gives a step-by-step description of how you can use the contacts you already have to make new ones, without having to go through the awkward process of cold-calling.

We found her article extremely useful, and we encourage our readers to browse through other posts on Katie Wagner’s blog – Linkedin is not the only website she helps to decipher!

Photos, recipes, art! Oh my!

2 Aug

Since prime vacation time is still underway, EWI has created several new Pinterest boards evoking distant shores and rich, unique cultures!

Passport to Egypt,” inspired by EWI entrepreneur Aida Mady, includes some of her delicious recipes as well as handmade products and photos highlighting the beauty of this complex, ancient land.

Evening on Brick Lane,” our tribute to all of our graduates originating from India and the recent London

Check out this recipe for delicious Indian khandvi, brought to you by EWI grad Doler Shah!

Olympics craze, will have you craving curry and a long walk along the Thames. Along with the products featured in our Etsy shop from artists such as Uttara, Sharmila and Sushmita, we will continue to cultivate pieces that incorporate the artistic elements of Indian culture by artists that utilize sustainable creative practices. The upcycled sari bracelets we feature on the board, for example, were found on UncommonGoods.com and made from retired sari scraps!

So if you’re feeling that summertime wanderlust, stop by our Pinterest blog and take a few minutes to explore! Who knows? Maybe a virtual tour will turn into future travel!

EWI is on Yelp!

5 Jul

Whether you’re a devoted Yelper or one of Yelp.com’s critics who believe it serves primarily as an outlet for whiners, there is no denying that the website is a great tool for raising awareness about local organizations.  Now that Yelp.com is branching out to incorporate non-profits as well as businesses, Yelpers now have the opportunity to rate and comment on more socially-oriented organizations.

Now that we have a profile on Yelp.com, Empowered Women International would like to invite you, dear reader, to put your two cents in and rate our organization!  And if you don’t have a Yelp account, we encourage you to try it out!  The reality is that Yelp.com is not the perfect rating site, nor is it constantly inundated by the negative reviews of complainers. Overall, what the website represents for EWI is another means of reaching out to the local community and receiving their feedback.  And you better believe that your voice matters to us!

To see our Yelp profile or submit your own review: http://www.yelp.com/biz/empowered-women-international-alexandria

To learn more about EWI and what we do: http://ewint.org/

Pinterest: Where is it now?

21 May

When Pinterest arrived on the scene, nobody was quite sure what it was, how it was going to be used, or even who would be using it. Spring Social Media Intern, Emily, wrote about Pinterest, her obsession with it and how it is a great tool for business owners to promote their products. Fast forward a few months later and Pinterest has climbed to become the third most popular social media site with over 17 million users


The site isn’t just for individuals to use- companies have begun promoting their image and products through boards, news channels have gotten their name and stories out there, and the site is being used to promote causes and promotions that various organizations are having. I found a list that has the top 10 corporations using Pinterest. It breaks down how they use it and why they’re successful doing what they’re doing. Even if you aren’t a multi-million dollar corporation, you can look at the strategies they use and tweak them to fit your needs.

Brunette woman on computer

The final lesson in all of this is that social media can change overnight and the nature of technology and the Internet is to adapt to the demands of the consumer. You never know where a new website or application can go- just look at Pinterest. As a small business owner or someone learning to use all of the current tools and platforms available, it is a great idea to study the trends and always be learning about how you can use the newest craze to your professional advantage.

Follow the Leader

9 May

You’re all set up on Facebook, Twitter, Tumblr, WordPress and Pinterest. You’re putting out posts of a predictable schedule, making sure to find that sweet balance between scarcity and annoying. You publish interesting content that is relevant to a wide audience yet specific enough to make an impact. The only question is – WHERE IS EVERYBODY?

Actually getting followers can be one of the hardest parts of social media. It seems like the biggest names have all the followers, and the rest of us small businesses are left to a few dozen or so. So, how do you get more followers?

1) Start with your inner circle: Check you lists. Are you family, friends, co-workers, group members all followers? If not, a simple request will sometimes be all that you need do to bump your numbers. Having a high number of followers is a signal to potential clients that your profile is something worth paying attention to. Why not employ your closest network to help boost your online reputation?

2) Join a few groups: It’s always helpful to have a support system. Take a search through Facebook’s Groups, Twitter Lists, and blog groups (such as BlogHer and Women 2.0), for a few groups of similarly interested people that you can join. Make sure you find one where people post and respond frequently.

3) Create opportunities for interaction: Don’t just make your blog a repository for your own opinions and information. In order to gain readership, you should try to make your blog (or other social media page) for interactive. Do this by posting polls, asking readers to respond to a question, or responding to each and every comment. If people who just glaze over your blog see that it is active, they are more likely to subscribe.

4) Publicity: Make sure to include links to your social media pages on your e-mail signature, your business card, your website, and even cross-reference one site (ex. Twitter) on another site (ex. Facebook). Also, register your sites with websites such as StumbleUpon and Pinterest, that way people are more likely to randomly come across it.

5) Tags: Tagging, hashtags, keywords – these are all ways to increase the frequency that your page shows up in a search engine inquiry. On Tumblr and WordPress, they are called tags. On twitter, they are hashtags. You can enter multiples, multiplying the frequency that you appear. For example, if I did a blog post about an art show I’m having, I would tag it: art show, water color, Metro DC art, Arlington, painting, show, art.

6) Bribe: When all else fails, bribing always works. I, personally, have followed a number of blogs just because I know that they tend to do giveaways. The Pioneer Woman , for example, has been known to giveaway KitchenAid Stand Mixers, SLR cameras, even iPads! Your prizes, of couse, don’t have to be nearly that elaborate. If you know that you can give away something small, you could ask your followers “Leave a comment on our blog to be entered into a contest for xyz.” Give away extra entries if they like you on Facebook, Retweet, etc.

What social media sites do you follow, and why?

Hoot Hoot!

7 May


Sometimes, social media can be overwhelming. Remembering 5 different logins, password, schedules, where and where you haven’t posted today – it can all get a bit cumbersome. Add the “social” element of social media – replying and retweeting – and, well, it can all get down right impossible!

That’s where sites like hootsuite come in. They allow you to integrate all of your social media sites into 1 platform, with different tabs for each account. You can schedule posts ahead of time, allowing thoughtful spacing. You can also track mentions, replies, retweets, the works. You an ALSO run all sorts of analytical reports on your social media activity, have multiple users, and track trends. It’s almost like having a personal assistant, all for your social media needs.

We use Hootsuite for some of our social media needs, and it has proven to be very useful. Our social media intern can sit down, and in the course of an afternoon, create all of our tweets, Facebook posts, and blog posts for a month (or more!). It’s a real time saver, and it makes analyzing our activity very eay.

But, there are down sides. While a basic account is free, any real, hardcore analytical evaluation will cost you something (the same goes for adding a team member to your account). There are also limits to the types of accounts you can add to Hootsuite. Tumblr, for example, is not on the Hootsuite list. Also, while it is great for pre-creating posts, you still have to attend to your followers, making sure that you’re actually being social (this is more of an observation than a complaint, after all, being social is the whole point of social media, is it not?).

Have you ever used a social media optimization platform, such as Hootsuite? What do you think?