Tag Archives: september

Rockville ETS Update 9/25

2 Oct

This week, the students in the Rockville ETS class came prepared and hit the ground running. The fifth session for the budding entrepreneurs provided a space for them to recall their product and service pricing lesson from the previous week. Perri and the mentors also introduced the concept of finding a niche, identifying a target market and understanding the competition. The students enjoyed learning these essential tactics that will make for successful start-ups. They eagerly contributed to a thorough analysis of their individual marketing strategies and shared their research with their peers. I was amazed to hear their ambitious plans and socially-conscious marketing proposals that will surely appeal to their consumers and hopefully help them establish long-term clientele.

I was especially moved by the consensus that social responsibility and passion were more critical to their businesses than capital. They each understand the need for money but I admire that our students are driven by their passion for their skill and their vision of providing a positive service or product to their communities. This distinguishes ETS students from the masses. This separates EWI from the generic business start-up model. We succeed because we care and that is a unique credit to these empowered women. Keep up the superb work!

– Charlia Acree
Rockville ETS Intern





Where the action was — Ten Thousand Villages!

1 Oct

We’d like to thank everyone who came out for the Benefit Event at Ten Thousand Villages on Saturday the 22nd! It was a fantastic evening with a great turnout. There were new faces and familiar faces and we all had a chance to shop for a very good cause.

A special shout-out to Alicia Greenwood at Ten Thousand Villages for putting this all together, and the amazing staff who helped out. Also, thank you to Mariam and Lizzie, both ETS Spring 2012 graduates who came to share their stories. Mariam, from Tanzania, brought her handmade Kanga bags, and Lizzie, from Ghana, came with her to-die-for gluten-free cupcakes.

One of the wonderful new connections we made was with Destiny Wiggins, who gave us a little shout-out on her Black For A Cause blog.  A few women from the Westminster Presbyterian Church were there, as well as small contingent of new fans through our stellar volunteer, Monique. We garnered a few new potential volunteers and mentors, had a couple of inquiries about our ETS program, and were delighted by handful of new partnerships.

A huge thank you to all who attended. It was a resounding success in so many ways and we could not have done it without you. Because of you, EWI is that much closer to empowering women reach their dreams of launching their own business.

Great energy throughout the evening!

Marga and two supporters from Westminster Presbyterian Church

Lizzy with Peggy Seufert, a big fan of both EWI and TTV.

Our former intern Teal and her boyfriend, getting their early Christmas shopping done!

TTV Volunteers/Sales Associates Beth and Julie

Volunteer extraordinaire Monique McSween, her sister-in-law Malva McSween and Marga

Mariam with her lovely handmade Kanga bags with Lizzy and her delicious gluten-free cupcakes.

With our many friends and supporters of EWI who came out to make it such a wonderfully grand time.
With all of you, the sky is the limit on what we can do to empower women entrepreneurs!