Meet Spring 2011 ETS alumni Paulette Mpouma. Paulette entered into the program with global ambitions following the invention of her African board game. Already successfully selling board games, Paulette needed organizational direction and the support of other exceptional women with similar hardships. She viewed ETS as an excellent opportunity for her to track her progress and meet influential and decisive people.
Paulette and County Executive Ike Leggett pose for photo
Moved by her desire to educate people around the world, especially her children, about the marvels of Africa, she created a game to provide the safe space for individuals to engage in healthy dialogues about controversial topics such as race and world economies. But first and foremost, this board game was intended to help expel many of the misinformed and harmful stereotypes that so many in the Western world seem to have about Africa. Noticing that school curriculums in America were devoid of diverse perspectives and voices, Paulette created a game to make learning about Africa informative, empowering, and fun.
Paulette stumbled into EWI following her exhaustive search for a women’s support group. She craved an atmosphere that encouraged the building of strong relationships amongst like-minded women, emphasized the significance of cross-cultural competency, and understood the unique experiences of women living in a foreign culture.
Paulette’s Afrique’enjeux board game
Now that she has successfully infiltrated international markets selling over 4000 board games worldwide, she is ready to take the next big step in her entrepreneurial career. Not only has she been working tirelessly to modify her existing products and introduce her new line of African inspired dolls to stores, she has enrolled in EWI’s new Grow My Business (GMB) course. She sees GMB as an opportunity to collaborate more effectively with experts who can help her focus her talents on the distribution, managing, and marketing aspects of her business. She is also extremely grateful to have a program that supports women beyond the developmental stages of their business; a program that will provide her with the knowledge on how to manage her time and resources more efficiently for her clients’ satisfaction.
Paulette showcases her dolls
When asked what advice she would give to inspiring business owners like her, she stated “When you choose your product you have to have a passion for what you’re doing. You have to be convinced by your own product because then and only then can you fight for it.” She emphasized the need to create something fulfilling a personal passion and a societal need and discussed how ETS and GMB can help phenomenal women like herself do just that.
Support Paulette’s Test Your Africa IQ campaign! Help bring her learning tool to schools and global communities. A portion of the proceeds will go to funding the Children Diabetic Center in Yaounde, Cameroon! Visit Test Your Africa IQ Campaign now to learn more!
Want to know more about our entrepreneurship programs? The Fall 2013 Entrepreneurship Training for Success (ETS) starts in mid October and we’re currently accepting applications. Click here to find out more and apply. You can also contact our office at 571-312-4781 and speak with Alexia Muchisu Wendel, Entrepreneurship Program Manager or email her at firstname.lastname@example.org.
We look forward to hearing from you!
Written by LaNesha Kearse, Marketing & Communications Intern