Infused with fun and a bit of casual mingling, EWI kicked off its first annual summer picnic this past Sunday with a kid-friendly picnic at Valley Mill Park in Colesvile, Maryland. The event was indistinguishable from your typical family reunion as alumni, board, staff, and their families and friends shared hugs and laughs. Everyone had stories about their lives and gave updates on their businesses.
A lot of people voiced the power of word of mouth marketing to their awareness and successful recruitment into the program. It was amazing to see the strong connection that alumni have to the program and the emphasis they and staff put on making sure that invaluable resources are shared with other women.
Some, like Mariam Mohamed, who specializes in custom made handbags even took advantage of the opportunity to promote her new handcrafted natural soap by offering free samples and asking for customer feedback. Others leaped back into childhood getting their faces and bodies painted with intricate patterns, flowers, and pretty convincing animal designs led by Sharmila Karamchandani and Marga Fripp.
Founder Marga Fripp indicated that at events we always get so caught up in catching up, that at the end we forget to take group pictures. Thankfully this time around, our wonderful photographer, Jen Cubas, was able to change that and capture one essence of what EWI stands for: family.
Thanks to everyone who came to our first annual picnic and contributed to making it a delightful afternoon with great stories and super cookout food!
By LaNesha Kearse, Marketing & Communications Intern