Sugarland Beauty Supply Boutique: Featured Entrepreneur/Graduate, Nichole

6 Dec

Nichole Swinson, Wig Artisan and Beauty Extraordinaire, is obsessed with beauty, inside and out! After working in the healthcare and beauty industries for more than 15 years, she realized her passion for hair and its power to make others feel beautiful. She recognized that there was a void to be filled in the beauty industry as a custom wig designer.

Nichole’s story starts much sooner than her professional experience. At age (blank), she was diagnosed with a rare medical condition that caused her hair to fall out and complicated the hair growth process. It was then that her interest in beauty and hair was born. Her motto, “If you can’t grow it, sew it!” breathed life into her business and gave way to the positive impacts she would like have on women who experience challenges with their hair. Sugarland Beauty Supply Boutique will provide custom wig designs, personal styling and make-up artistry. These services will help to change and restore the overall appearance and confidence in her clients.

Guided once more by personal experience, Nichole is working on the Cupcake Collection, a premier wig line in honor of her sister who lost her hair after being diagnosed with Lupus.

Nichole came to EWI with a solid concept, but she needed the business planning offerings of ETS to take her inspired idea to the next level. She has truly benefitted from hearing her classmates’ motivational stories and working with a mentor. ETS has kept her grounded and given her an opportunity to understand her business in a different light.

Nichole’s dream for Sugarland is to include a retail boutique storefront that sells products from all over the world and to have private booths for her custom wig design clients. Restoring the appearance and self image of these women is a call Nichole is eager to answer.

– Charlia Acree
Rockville ETS Intern


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