What We’re Reading

3 Jul

Educating the Handmade Consumer

As the graduates of EWI’s Entrepreneur Training for Success demonstrate, there is an incredible solidarity among artisans of handmade goods, and this support network is now more important than ever given the popularity of retail and wholesale stores that blot out the individuality of their suppliers.  What Janet Sahni (or Curator Violet for those of you who follow her on etsystalker.com) highlights in her article is the lack of consumer awareness that prevents the enthusiasm and energy of this network of artisans from spreading to the general public.

In order to get the typical customer excited about the world of handmade, Sahni recommends an awareness campaign that highlights the energy efficiency and novelty of these products- among other qualities that make them the perfect alternative to the mass-produced goods we’ve come to rely on.  Considering Sahni has a following of more than 7,000 devoted bloggers, we’re taking note of her advice.


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