“Pin” Your Way to Success

16 Feb

I have a new addiction. OK, maybe “addiction” is a bit of a harsh word. I have a new obsession. And that obsession combines my love for social media with my love for all things pretty, crafty, design-y and yummy. That obsession is Pintrest, and I’m not ashamed to share it because it is oh so fun!

Pintrest is an online community that allows its users to organize all of the interests and hobbies into online inspiration boards consisting of content found on the limitless Internet. Users create a “board” for a particular category of interest, and then “pin” content, either from other Pintrest users or found on an outside website, to that board. Content that a users “pins” then gets shared with their friends on their home page feed (you can connect with friends through Facebook or they can add them manually).

 Here is an example of a “board” (this is my “Party” board)

So, how can a business owner use Pintrest? Easy! Pin your products! By simply taking pictures of your products and pinning them to an appropriate board with appropriate keywords. For example, if you’re a fashion designer you could create a separate board for each category of clothing you create, and then pin your wares to the appropriate board with key words such as “yellow sundress” or “black riding boots”, so that your business will appear when other Pintrest users are searching.

Pintrest is an excellent way to gain new customers, but it can also be a fun way to have your current clients promoting your business. Link your Pintrest account to your website, Facebook, Twitter, or Tumblr account so that your fans can easily find you. Your clients could pin their favorite pieces or a piece that they recently purchased, creating a visual word-of-mouth marketing tool for your business (and we all know that the best marketing is word-of-mouth)!

Pintrest allows you to post prices on your products, making purchasing that much easier.

Pintrest is a free resource, so go ahead, sign up and start experimenting! Now if you’ll excuse me, I need to check my Pintrest feed wash my hair.

This post was written by Emily Robinson, EWI’s Social Media Intern.

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