Let’s face it. We’re in the online age. If your business isn’t online you’re really missing out on future customers and entire markets. But, the prospect of building an entire website can sometimes be enough to prevent even the most talented entrepreneurs from capitalizing on potential profits. Hiring a web designer is expensive and learning to do it yourself can seem like a daunting task. Fortunately, thanks to the magic of social media, there are options for those not quite ready build a traditional website.
Tumblr is an easy to use platform that uses the “micro-blogging” format to allow its users to quickly post information for their followers to see. Signing up is simple and free. Tumblr makes it easy to customize your blog by providing a ton of both free and paid themes (templates), which can be edited using HTML for the advanced user. From there, you can adjust the color scheme, font, background image, and widgets that are shown on your page. You can even add multiple pages for different topics (for example, if you have a jewelry business you could have a page for your necklaces, a page for your earrings…you get the idea). You can also add custom CSS for any other web-based widgets that you may want to add.
Tumblr gives its users the ability to purchase their own URL, which is a real bonus. You get the appearance of having your own website while maintaining the ease of posting via Tumblr.
Tumblr also makes it easy for your customers to view your website on their mobile phone, which is becoming increasingly important. In fact, there is even a Tumblr app for your phone so you can quickly update from your phone. So, say your design clothes and you are at a show. You could snap a picture on your phone, upload it to the Tumblr app, add a caption and post it directly to your website. Because of Tumblr’s visual focus, it really lends itself to creative entrepreneurs.
Tumblr is a great option for the small-business owners who want an online presence but are not ready for the commitment of running a full-scale website. Running a Tumblr website in conjunction with an online store, such as a shop through Etsy could be a hassle-free solution to the traditional website platform.
Here are just a few great examples of how Tumblr can be used:
- Saadia (one of our Entrepreneur Training for Success graduate) decided to use Tumblr instead of a more traditional blog or website.
- J.Crew uses Tumblr along with their website to give an inside look into the design and manufacturing of their line.
- To Write Love on Her Arms (TWLOHA) uses Tumblr to share the inside stories of people they have touched.
- Hollis Brown Thorton is an artist who uses Tumblr to display his works as well as answering questions about his work.
- BaubleBar is an outstanding example of a small business uses the full capacity of Tumblr’s website functionality.