Tag Archives: party

Graduate Feature: Cake Artists Lyzbeth and Elda

19 Nov

Lyzbeth and Elda met through their daughters, who are both in pre-school. Soon, they became good friends and realized that they both shared the same passions—love for their children and love for celebrations. Both women are self-taught bakers and their company, “D’Ellizia” was founded after many friends urged them to enter competitions, create a business, and seek out wider opportunities to market their spectacular talent. Together, they work to make “dreams out of cakes.” What they love about their business is that it is a fun and unique job and there is never a day that is the same because no cake is alike. They see every cake as a new challenge and every time they come back triumphant!

A Peruvian native, Lyzbeth moved to Arlington 10 years ago, and when she had her first daughter, she knew she wanted to keep the same traditions alive that she grew up celebrating in Peru—particularly when it came to celebration. Coming from a Mexican family, Elda has been surrounded by celebration her whole life, and has always to share with others the wonderful parties she makes for her four children filled with spectacular centerpieces such as piñatas and cakes. Both women knew they had a remarkable talent and made a great team, but were not reaching maximum potential when it came to marketing and sales. That is the moment when Elda and Lyzbeth turned to EWI and began working to make their visions a successful business reality. They have received expert advice on pricing techniques, budgeting, and legal aspects—all of which have contributed to their concrete and modified business plan.  According to Lyzbeth, “I feel that this training helps you not only to grow at a business level but to believe in yourself and boost your confidence so much that you feel you could do anything.”

HOLIDAY ORNAMENT-DECORATING PARTYYY!

17 Oct

Come out and make holiday ornaments with the EWI team!  

We will be supplying paper mache ornaments to be decorated and designed.

Ornaments will be sold at our Fall Graduation holiday marketplace on December 8th to benefit EWI.

We are utilizing a MAKE ONE, TAKE ONE policy.  That means, make one ornament, donate it to EWI, and the next ornament you make, you can keep!

WHERE: EWI Office, 320 S. Henry St., Alexandria VA

WHEN: Friday, October 26th from 10 am to 5 pm

If you intend to come, please RSVP with an email to mary@ewint.org

***Ornaments and basic decorations will be supplied, but please bring extra materials/photos to make more specialized and creative ornaments.

PARTY with EWI at the 10th Anniversary Event!

28 Sep

EWI recently put together a team of mathematicians, and after days of calculations, we are able to verify: Empowered Women International will be turning 10!

That’s right, a whole decade EWI has been around.  And in honor of this momentous milestone, we will be partying…

Saturday, December 1st from 5-8 pm at the Rock Creek Mansion in Bethesda, MD.

This is more than just a 10 year anniversary, this is an opportunity to recognize all the wonderful things that EWI has done, and to toast to the next 10 years.

We expect 200 supporters and benefactors to attend.  Our guest speaker will be Congresswoman Connie Morella, who will help transition us into an evening of music, dancing, auctions, and delicious food from around the world.

The  event will showcase EWI’s own changemakers and their micro-enterprises, and will feature live music, culinary demonstrations, and art by graduates of the EWI entrepreneurial program.

The spirited band Rita Clark and the Naturals will be joining us with a live performance of jazz, blues, zydeco, funk, rock and cajun. The band is the capital area’s go-to band for first-class Louisiana-style, ultra-danceable rhythm & blues.

Tickets  are on sale at $75/person until Nov 1, 2012 and include a sit down  dinner of international culinary delights, live music and an inspiring evening of art, creativity and women’s stories.

Tickets are available, and will increase to $100/person after November 1.

Make a tax-deductible donation, to help us empower more women.

Become a sponsor, and be part of this exciting event. Marketing opportunities are available to promote your company!

Our goal is to raise $75,000 by December 1st for our new program “Grow My Business”

Grow My Business will be a 9 month extension of our Entrepreneur Training for Success program.  It will help ETS graduates and other women entrepreneurs to build solid business plans and access capital.  Please contribute.

We  hope you will join with us to celebrate a decade of powerful work in  helping newcomers make America their home, creating jobs through entrepreneurship, and carving new pathways to self-sufficiency for  women.

Thanks for all you do to support our work!

10th Anniversary Special Guests:
Eleanor Clift, Newsweek
Rita Clark and The Naturals Band

Benefit Donors & Sponsors:
Amina H. Shafi, Brian Hartman, Dianne Lorenz, Eileen Kessler, Joanna K. Lyckberg, Larry E. Paul, Melissa Reitkopp, Mimi Hassanein, Risa Bender, Synthia Woodcock-Dang, CariBeat, Awards Limousine Service, Inc.

Student Spotlight: Elda and Lyzbeth

26 Sep

Imagine a world in which baked goods are currency… Where, instead of bank vaults, there are bank ovens… Wallets are discarded to be replaced by tupperware… In this world, Elda and Lyzbeth are queens; the richest women in the world…

But until this dream of mine comes to fruition, these two ETS students will have to make due with their wonderful smiles, and delicious cake pops.

IMG_0276

The story of Elda and Lyzbeth’s baked goods begins in Latin America…

Lyzbeth grew up in Peru, and attributes her culinary skills to her mother.  She recalls the parties her mother would prepare, with sandwiches, appetizers, drinks, desserts, candy, cake and much more. Similarly, Elda remembers her childhood in Mexico, where her mother would take the reins and put out lovely displays for each party.

Upon coming to the United States, the women settled down and started families of their own.  Soon, they were assigned the task of birthday duty for their own sons and daughters.  The two recall having to buy different cakes for different children, and often feeling the homogenous selection of cakes was just sub-par.  Elda and Lyzbeth became disappointed in American culture,  noticing a lack of birthday-party preparations, and citing mothers as being “too busy” to properly furnish each event.

Elda LARUE family photo Lyzbeth Monard family photo

Then the idea occurred to them, why dont we cater birthdays.  Why dont we provide a service that is too often overlooked in this bustling American society.  So, Elda and Lyzbeth began practicing, researching, and creating beautiful cakes and baked goods for their friends and family.  The two felt a “magic” in each cake, and would celebrate after each beautiful accomplishment.  Soon enough, the culinary duo were comfortable enough to act upon the suggestions of their loved ones, and begin a business of their own.

Lucky for them, Lyzbeth had a friend in the ETS program at EWI.  They saw her business grow with the help of EWI, and aspired to find the same success.  Through the ETS class, Elda and Lyzbeth hope to be able gain a better understanding of the market and how to sell.

Elda Larue & Lyzbeth Monard /Cakes

“…Every time we did a cake and delivered a product, it [was] so much fun to see their faces, the reaction in people, it is really like, ‘hey we did something good’, and it makes us feel good inside, and if we can achieve that every single time and go bigger, I think that would be wonderful – it helps us inside, helps us monetarily, it’s like the whole package”.

Here at EWI, we know these two women CAN and WILL succeed. We are so excited to have them in our ETS class, and we look forward to watching them grow and prosper.

Best of luck, Elda and Lyzbeth!

-Jeremy Brandt-Vorel
Media and Outreach Intern

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