Tag Archives: Mexico

Graduate Feature: Cake Artists Lyzbeth and Elda

19 Nov

Lyzbeth and Elda met through their daughters, who are both in pre-school. Soon, they became good friends and realized that they both shared the same passions—love for their children and love for celebrations. Both women are self-taught bakers and their company, “D’Ellizia” was founded after many friends urged them to enter competitions, create a business, and seek out wider opportunities to market their spectacular talent. Together, they work to make “dreams out of cakes.” What they love about their business is that it is a fun and unique job and there is never a day that is the same because no cake is alike. They see every cake as a new challenge and every time they come back triumphant!

A Peruvian native, Lyzbeth moved to Arlington 10 years ago, and when she had her first daughter, she knew she wanted to keep the same traditions alive that she grew up celebrating in Peru—particularly when it came to celebration. Coming from a Mexican family, Elda has been surrounded by celebration her whole life, and has always to share with others the wonderful parties she makes for her four children filled with spectacular centerpieces such as piñatas and cakes. Both women knew they had a remarkable talent and made a great team, but were not reaching maximum potential when it came to marketing and sales. That is the moment when Elda and Lyzbeth turned to EWI and began working to make their visions a successful business reality. They have received expert advice on pricing techniques, budgeting, and legal aspects—all of which have contributed to their concrete and modified business plan.  According to Lyzbeth, “I feel that this training helps you not only to grow at a business level but to believe in yourself and boost your confidence so much that you feel you could do anything.”

Student Spotlight: Elda and Lyzbeth

26 Sep

Imagine a world in which baked goods are currency… Where, instead of bank vaults, there are bank ovens… Wallets are discarded to be replaced by tupperware… In this world, Elda and Lyzbeth are queens; the richest women in the world…

But until this dream of mine comes to fruition, these two ETS students will have to make due with their wonderful smiles, and delicious cake pops.

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The story of Elda and Lyzbeth’s baked goods begins in Latin America…

Lyzbeth grew up in Peru, and attributes her culinary skills to her mother.  She recalls the parties her mother would prepare, with sandwiches, appetizers, drinks, desserts, candy, cake and much more. Similarly, Elda remembers her childhood in Mexico, where her mother would take the reins and put out lovely displays for each party.

Upon coming to the United States, the women settled down and started families of their own.  Soon, they were assigned the task of birthday duty for their own sons and daughters.  The two recall having to buy different cakes for different children, and often feeling the homogenous selection of cakes was just sub-par.  Elda and Lyzbeth became disappointed in American culture,  noticing a lack of birthday-party preparations, and citing mothers as being “too busy” to properly furnish each event.

Elda LARUE family photo Lyzbeth Monard family photo

Then the idea occurred to them, why dont we cater birthdays.  Why dont we provide a service that is too often overlooked in this bustling American society.  So, Elda and Lyzbeth began practicing, researching, and creating beautiful cakes and baked goods for their friends and family.  The two felt a “magic” in each cake, and would celebrate after each beautiful accomplishment.  Soon enough, the culinary duo were comfortable enough to act upon the suggestions of their loved ones, and begin a business of their own.

Lucky for them, Lyzbeth had a friend in the ETS program at EWI.  They saw her business grow with the help of EWI, and aspired to find the same success.  Through the ETS class, Elda and Lyzbeth hope to be able gain a better understanding of the market and how to sell.

Elda Larue & Lyzbeth Monard /Cakes

“…Every time we did a cake and delivered a product, it [was] so much fun to see their faces, the reaction in people, it is really like, ‘hey we did something good’, and it makes us feel good inside, and if we can achieve that every single time and go bigger, I think that would be wonderful – it helps us inside, helps us monetarily, it’s like the whole package”.

Here at EWI, we know these two women CAN and WILL succeed. We are so excited to have them in our ETS class, and we look forward to watching them grow and prosper.

Best of luck, Elda and Lyzbeth!

-Jeremy Brandt-Vorel
Media and Outreach Intern

Meet our new artist member, Gloria Valdes “Tarasca”

14 Jun

Originally Posted on March 8th, 2011

President Obama by Gloria Valdes Tarasca

We were so inspired today to meet the amazingly talented Mexican-born artist, Gloria Valdes “Tarasca”. She joined Empowered Women International to learn how to promote her work, and reach out to foundations and secure funding for exhibitions and cultural educational programs. Gloria is self-taught and her work is inspired by her ancestral people, the Tarascans, original inhabitants of Michoacán state, in western Mexico where she was born, and for whom, and in their honor she has named herself. Gloria has 280 original artworks of her own, and she plans to create a museum, one day, that will celebrate her cultural heritage.

From an early age, Gloria Valdes, “Tarasca”, realized she was different from the rest. Scolded by adults for her restlessness and inability to focus, she was often rejected by her playmates. Diagnosed as dyslexic and hyperactive, in addition to suffering from Osteogenesis Imperfecta, a bone disease impeding her movement. Gloria gradually quit the physical activities she enjoyed and took sole refuge in painting.

Her art, she says, is as much as expression of her personality as it is an opportunity for psychoanalysis. “Painting is a medium through which at once I become patient and psychoanalyst. One of the things that I enjoy the most is seeing an idea realized in a painting. It’s the thrill of knowing that I can create something from nothing.”

Check out Gloria’s art portfolio and invite her to showcase her art in your community!

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