Tag Archives: family

Graduate Feature: Cake Artists Lyzbeth and Elda

19 Nov

Lyzbeth and Elda met through their daughters, who are both in pre-school. Soon, they became good friends and realized that they both shared the same passions—love for their children and love for celebrations. Both women are self-taught bakers and their company, “D’Ellizia” was founded after many friends urged them to enter competitions, create a business, and seek out wider opportunities to market their spectacular talent. Together, they work to make “dreams out of cakes.” What they love about their business is that it is a fun and unique job and there is never a day that is the same because no cake is alike. They see every cake as a new challenge and every time they come back triumphant!

A Peruvian native, Lyzbeth moved to Arlington 10 years ago, and when she had her first daughter, she knew she wanted to keep the same traditions alive that she grew up celebrating in Peru—particularly when it came to celebration. Coming from a Mexican family, Elda has been surrounded by celebration her whole life, and has always to share with others the wonderful parties she makes for her four children filled with spectacular centerpieces such as piñatas and cakes. Both women knew they had a remarkable talent and made a great team, but were not reaching maximum potential when it came to marketing and sales. That is the moment when Elda and Lyzbeth turned to EWI and began working to make their visions a successful business reality. They have received expert advice on pricing techniques, budgeting, and legal aspects—all of which have contributed to their concrete and modified business plan.  According to Lyzbeth, “I feel that this training helps you not only to grow at a business level but to believe in yourself and boost your confidence so much that you feel you could do anything.”

Sunday Plans?

8 Nov

Sunday looks to be a lovely day, a beautiful 70 degree day in our nation’s capitol.  And with the Washington Redskins on bye week, there really is no excuse to be sitting at home all day.

I just wish there was something fun to do…. Something the whole family could enjoy…. Something interesting, interactive, and intellectually stimulating…

OH WAIT!

I just remembered…

This Sunday, Sushmita Muzumdar will be holding her first solo show and workshop featuring her lovely artisan-handmade-books, Chai, Stories, & Art!  A place where one can appreciate intricate art, the beauty of old-fashioned story-telling, and walk away with something one created all on their own.

Either way, I know where I’ll be this Sunday from 2-4 pm…

Popcorn Gallery at Glen Echo Park
7300 MacArthur Boulevard
Glen Echo, MD 20812

Care to join? We’d love to see ya! So please let us know if you’re coming with an RSVP HERE

Sushmita received her Bachelor’s degree in Applied Arts from Bombay University in India and then worked as an art director in the advertising industry in Mumbai! She volunteers as a docent with the Smithsonian’s Freer & Sackler Galleries of Art in Washington DC where she was trained in Asian art history. She is a graduate of EWI’s Training for Success program and lives in Arlington with her son, daughter, and husband. For more about her interesting life, view her website at Handmade Storybooks.

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